MELBOURNE’S LONGEST CAKE - 15th March 2009

WHAT A SUCCESS!
Despite a last-minute venue change due to wet weather, Melbourne’s Longest Cake 2009 flourished into the best we’ve held yet!

We managed to squeeze 100 metres of cake AND a Jumping Castle into the Crown Palladium, with plenty of room to fit the hundreds of guests that came along to join in the festivities.

The event successfully raised $53,000 from sponsorship, cake and merchandise sales, kids activities, and donations on the day. Funds raised are donated into Cerebral Palsy Support Network Members Trust Fund to help people with Cerebral Palsy lead happier, healthier, more fulfilling lives. A percentage of money raised will also be donated to Solve! at the Royal Children’s Hospital, to further research into Cerebral Palsy.

CLICK HERE TO READ THE FULL STORY

WHAT IS MELBOURNE'S LONGEST CAKE?
Melbourne's Longest Cake is an annual initiative of the Cerebral Palsy Support Network, and its major fundraiser and public awareness event.

Melbourne’s Longest Cake involves the baking, assembly and decoration of a cake that is at least 100 metres long. Displayed along Crown Riverside, the cake ingredients and labour are generously donated by Crown. who also take care of the logistics required to stage this annual spectacle. Crown’s head chefs, along with over 100 apprentice chefs and cookery students from tertiary institutions from across Victoria, see to the successful baking, assembly and decoration of the cake presented to the public.

The cake is displayed with sponsor names along its length, and the general public are all invited to share the occasion by purchasing a slice of magnificent cake which is enjoyed along with a complimentary drink and free entertainment provided along the Promenade. Performers are joined by sportsmen and celebrities in entertaining the crowds enjoying the fun and festivities.

In addition to slices of cake being purchased by the public on the day of the event, business and corporate sponsors are invited to be participate in the fundraising effort by pre-sponsoring metre lengths of cake.

Please peruse this website to view this year's and last year's event, and to find out more about how you can be involved in this important fundraiser. Profits from cake sales and sponsorship go to the Cerebral Palsy Support Network Members Trust Fund to directly benefit and assist members of the community with cerebral palsy to lead healthier, happier and more productive lives. A percentage of profits are also donated to Solve! At The Royal Children's Hospital to aid research.